Although the company delivered professional and dependable cleaning services, attracting customers online was a major hurdle. Growth depended heavily on referrals and third-party lead platforms, making lead flow inconsistent and unpredictable. With no clear local SEO strategy in place, the business struggled to appear in search results, forcing them to compete with multiple cleaning companies for the same low-quality leads.
Key challenges included:
Rather than relying on short-term tactics, we built a complete marketing system tailored for a cleaning business. By targeting high-intent search terms like “professional cleaning services,” “house cleaning near me,” and “commercial cleaners,” we attracted customers actively searching for reliable cleaning solutions and ready to book.
Leads Per Month
Organic SEO Visibility
Cost Per Shared Lead
Incoming Exclusive Leads
For "Local Cleaning Services"
Cost Per Acquisition
“BlueVine didn’t just build a website; they built a sales engine. We went from chasing jobs to being booked out 6 months in advance. The automated follow-ups alone have saved our office manager 10 hours a week.”
Owner, Summit Builders
A: We won’t sugarcoat it. If your budget isn’t enough, or if the service you’re requesting isn’t a good fit, we’ll tell you straight up that it’s not going to work — and we won’t take you on as a client. Many agencies will happily take your money knowing it’s a bad fit — we won’t. Before we start with anyone, we look at a range of factors: your top competitors, the keywords they’re targeting, the ad creatives they’re running, and whether you have the budget needed to actually compete. On top of that, every strategy we build is custom to your business. We’re not going to toss you into a cookie-cutter template like 99% of other marketing teams.
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